Chu yi-an :
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portfolio
All Projects
Becoming-
What Am I Made of Today?
Bio-Cycle：瞬時之界 — 生物塑膠的無痕日常
30 Days Creation
Pulse Serenity
I Sell Therefore I Am
Graphic Design Project
Cave Dawn
Camping Asia
About Yi An
I Sell Therefore I Am
( 2023 )
VR影像 / 推測設計
我們彷彿活在一個「購物故我在」的時代。人的價值、個性、情感，甚至夢想，都可能被重新包裝、展示與衡量，轉化成符合市場需求的「商品」。
作品受到 Barbara Kruger 的 “I Shop Therefore I Am” 啟發，進一步思考：當代人是否也在不知不覺中，把自己當成商品經營？
從社群媒體上的個人形象，到職場中被量化的能力與專業，甚至我們的想法、情緒與生活方式，都彷彿能被標價、包裝與交換。
這件作品試圖探討，在消費文化與自我展示高度交織的時代裡，我們究竟是在建立自己，還是在逐漸成為一件更容易被市場理解與消費的商品？
In a society that appears to offer endless freedom of choice, our decisions are still constantly shaped by market systems, consumer culture, and prevailing aesthetics. Products are no longer simply objects we purchase; they have also become part of the way we construct and express our identities.
We seem to live in an age of “I shop, therefore I am.” Personal value, individuality, emotions, and even dreams can be packaged, displayed, measured, and transformed into commodities that fit market expectations.
Inspired by Barbara Kruger’s “I Shop Therefore I Am,” this work explores how people today may unconsciously begin to manage themselves as products.
From the personal image we present on social media, to the skills we market in the workplace, even our thoughts, emotions, and lifestyles can seem to be branded, packaged, and assigned value.
The work asks: in an era where consumer culture and self-presentation are deeply intertwined, are we truly constructing our identities, or are we gradually turning ourselves into products that are easier to market and consume?